6 Ways to Get More Followers on Your Facebook Business Page
Social media marketing is a great way for your business to get noticed by potential customers while strengthening relationships with your current ones. But it’s also hard to stand out in a sea of businesses like your own, especially on Facebook, the world’s largest social network. Two-thirds of Facebook users visit at least one business page on the platform each week, and that’s a good reason to try and harness its power to get new clients. To help you maximise your business’s potential, here are 6 ways to get more followers on your Facebook business page.
- Create an Irresistible Facebook Page
It’s not enough to just create a Facebook business page – it needs to be engaging and irresistible to your potential clients. Professional images and compelling copy are a must but so are as many details about your business as possible. Add your opening hours, address, products and services and, of course, your website.
You can get inspiration from other pages you like or from other business pages in your industry. In fact, it’s important to check out the competition before you start working on your page. You can make a list of elements you liked and disliked about their pages to create a business page that doesn’t repeat your competitors’ mistakes.
Keeping your page fresh and up-to-date is also vital. Make sure to change up the images every few months or so and to freshen up the copy so it reflects new services and products, or any other changes in your business.
- Run a Facebook Ad Campaign
Facebook Ads are an effective way to reach your target audience and get them to follow your business page.
The reason they’re so effective is that you can pinpoint your desired audience by defining their age, geography, gender and even their hobbies and interests. For example, if you’re an accountant who specialises in payroll services, you can target Facebook users who have expressed an interest in human resources and payroll practices by posting about it publicly or by joining groups that discuss these topics.
With Facebook Ads, you can maximise your budget so your ads reach the audience that has the most potential to “like” your page and engage with your content. Here is some guidance on creating a Facebook Ad campaign.
- Drive Your Website Visitors to Your Facebook Business Page
Visitors coming to your website might get there just once and never come back. But your Facebook followers are likely to visit the social network daily and see your content while they’re scrolling their news feed. So it’s a good idea to drive your website visitors to your Facebook business page.
You can do this by adding “social buttons”. Social buttons are links to your social profiles – Twitter, Facebook, Instagram, etc. By featuring those buttons in a prominent place on your website, you will be encouraging visitors to click them, like your Facebook page or follow your Twitter business account.
- Add Social Buttons to Your Emails
Email marketing is one of the most common marketing channels for small businesses. Businesses use emails to stay connected to their customers and share news and changes in the business – but also as a channel that drives sales, by offering special promotions and discounts.
This makes it a great channel to use to boost your Facebook following. You can easily add social buttons to your emails. Another way to go is by dedicating a special email to your Facebook page and asking your customers to follow it.
Try offering a little something extra to customers who accept your request, by giving them a free giveaway with the next purchase or a 10% discount next time they book a service. You can also create a Facebook competition and email your customers about it so they have a clear incentive to follow your business page.
- Start a Facebook Group
Facebook groups get more exposure and prominence in the Facebook news feed than business pages. This is due to a decision made by Facebook several years ago, when it decided to boost its communities and give less exposure to pages. Facebook groups are a great way to drive users to your business page.
It’s important you don’t confuse a Facebook group with a Facebook business page. A business page is all about your business. On your page you can drive customers to buy from you, share with them the latest news around your business and answer any questions they might have about your products and services.
A group, on the other hand, is a community centered around a common interest or issue. There are hundreds of thousands of groups on Facebook, discussing everything from yoga to bitcoin mining. People use these groups to find like-minded Facebook users and have a discussion with them.
You can leverage this insight to create your own group. If you own a car repair business, for example, you can start a group with tips and tricks on car maintenance. The members of this group can consult with you or with each other on basic car maintenance issues.
Once you establish yourself as an “authority” on all things related to car maintenance, some of the group members are also likely to visit your business page and start following it for more valuable advice.
- Post Engaging Content
Sharing great content is just as important as getting those followers. Why? Firstly, once people start following your business page, they can get bored with it and stop following if they don’t see any valuable content. Secondly, engaging your followers through content is a proven formula for getting even more followers.
The reason for that is when Facebook users comment on content, their Facebook friends are somewhat likely to see it in their news feed, even if they don’t follow the page that shared the content in the first place.
We say “somewhat likely” because it depends on how engaging the content is. The more your post gains comments and “shares”, the more it is likely to appear in the news feeds of new users. This is why you should try and create content that drives both comments and shares.
For example, you can ask your followers a question or run a contest. These types of content drive your followers to not just “like” your post, but also comment on it.
In terms of shareable content, you can write a post with valuable advice on a question your customers always struggle with. If you’re an electrician, for example, one post could be “How to cut your energy costs”. If your content is interesting and valuable, it’s likely to be shared by your followers – and get your page even more new followers.
To learn more about creating engaging content, check out this link.
for your business
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