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How Networking Can Help Promote Your Electrical Business

How Networking Can Help Promote Your Electrical Business

Business Growth

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6

min read

We know that for many electricians the idea of digital networking can seem strange or intimidating. After all, your job is hands-on, practical work that mostly speaks for itself. Why would you need to go online to make customer connections? Many owners think it sounds pushy or embarrassing. But it’s not – it’s actually the perfect way to grow your customer reach and revenue, as well as carving out a strong brand identity and giving your business true integrity. Let’s take a look at why online networking is so important for your electrical business.

1. It Saves You Time

We know that the world of electricals is changing and there are a lot of industry updates you need to keep on top of. It’s a lot of work! And that’s actually why online networking is such a great idea – as electricians become increasingly busy, it’s harder to find the time to connect with potential customers. Instead of creating flyers or taking out physical ads, you can do it all so much more quickly if you go online – leaving you more time to concentrate on your actual jobs.  

2. It Saves You Money

As well as not having to spend a huge amount of time on digital networking, it can also be done with little to no cost for your business. Yes, there are plenty of paid options for ads and networking to suit any budget – but even if you don’t have a lot to spend on this area, you can still reach a huge number of existing and potential customers just by putting yourself out there.

3. It’s Far-Reaching

There’s another reason why networking your business online can bring you to mega levels of success and increased revenue. Not only is it an easier and cheaper way of doing things, but it can reach so much further than other, more traditional forms of marketing. Just think! Someone who just moved to the area and doesn’t know anyone can still find your business if they go online and start asking around. There’s no limit to who you can reach when you network online.  

4. It’s Cumulative

Not only does online networking allow you to expand your range in a way like never before, it also increases your customer outreach in a kind of snowballing effect. Just think – for every new customer you reach through online networking, that could connect you to another 3 customers. And then if each of them connect you to 3, then you’ve got 27 customers! It takes the effectiveness of word-of-mouth to a whole new level.  

5. Everyone is Equal

One of the great things about online networking and social media is that it is a democracy. This means that it doesn’t matter which companies are bigger or more well-known or have the most money – everyone has an equal opportunity to share their voice, feedback and get noticed. Of course, a budget behind you for paid ads and promotions can give you an edge – but even so, online networking is the place where everyone can get their own message out, big or small.  

6. It’s On Your Terms

A lot of electricians are put off from the idea of online networking because it sounds a bit too far outside of their comfort zone. But just because you’re stepping into the world of digital marketing, it doesn’t mean that you have to suddenly throw away your usual ways of working and change your entire business. As you learn how to network for your business, you can take it at your own pace and work out a way to communicate your brand, your way.  

7. It’s Authentic

As well as taking the step into digital marketing at your own pace and on your own terms, this means you are completely in control of the kind of voice and message you want to bring across to your customers. Don’t feel like you need to write or speak in a certain way to become networking-savvy – actually, the more you stick to your own personality, the more you will appeal to customers and build confidence in your integrity. Online networking allows you to reach a whole new world of customers while still being completely yourself.  

8. Learn About Your Competition

Another thing about networking is that you don’t only just connect with potential customers, but also with other companies or people working elsewhere in the electrical industry. This means that the more you network, the more you find yourself immersed in the world of digital marketing, and you will not only see your own marketing and how successful it is – but you will see how other businesses and your competitors are doing it. When you have a good understanding of the competition, you can find the right way to make sure your business stands out.

9. Learn About Yourself

And it’s not just other companies and your competition that you’ll learn about once you take the plunge into online networking. Because it’s free and easy for everyone, people will be much more able to give you feedback and share your thoughts – meaning that as you network with more and more people, you’ll learn what they really think about your business. You can use the positives to share with potential customers, and any criticism will help you learn how you can improve.

10. It’s Creative

Online networking can help your business in many ways. And we’re not just talking revenue and profit, but your entire business plan. The chance to connect with a huge variety of people online, both your customers and competitors, means you will have more opportunities to share ideas and work together for exciting new projects or marketing ideas. The possibilities are endless!

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