HOW TO BUILD YOUR OWN WEBSITE: A COMPREHENSIVE GUIDE
BY Dana Kessler
You might think your business is too small to justify a website. That’s what 35% of small business owners think anyway. Or you might think that for a small business, a Facebook page is enough. But the truth is your business needs a website. A business website isn’t a luxury — it’s an affordable and essential tool that every business needs, no matter how small.
Here are 6 reason why:
1. CUSTOMERS EXPECT YOUR BUSINESS TO HAVE AN ONLINE PRESENCE
We live in the digital era: almost 4.66 billion people are active internet users. This means that now more than ever customers simply expect it. Think of yourself as a consumer; when you want to check out a business, the first thing you do is look for it online. And it’s always a bit of a disappointment if it doesn’t have a website. If it doesn’t, you might even think it doesn’t exist anymore.
2. MOST PEOPLE SEARCH FOR LOCAL BUSINESSES ONLINE
Almost 90% of people go online to find a local business. This means that if they are searching for your type of business, and you don’t have a website, they’re likely to choose someone else.
3. A WEBSITE MAKES YOUR BUSINESS MORE CREDIBLE AND TRUSTWORTHY
84% of shoppers believe a business with a website is more credible than one that only has a social media page. In other words, a website makes you look more professional.
4. YOU CONTROL YOUR WEBSITE
Today it’s a well-known fact that on social media you don’t have control — the platform does. Facebook, for example, controls which of your posts your followers will see. They control the design of the page too. Wouldn’t you prefer to have control of how your business looks online, and what content your customers see? A website lets you display your products and services, exactly the way you want, for anyone who’s interested to see.
5. YOU CAN SELL PRODUCTS ONLINE
Even if you own a brick and mortar business, or if you own a service-based business, now is the perfect time to sell products online too. And a website lets you do that. Selling products online means more revenue and it also means strengthening the relationship with your customers.
6. A WEBSITE MAKES IT EASY FOR CUSTOMERS TO CONTACT YOU (EVEN AFTER BUSINESS HOURS)
A website is a base where customers can reach you 24/7. It’s an asset that continues working for you at all times. All it takes is displaying your contact information on your homepage, adding a contact form and a couple of CTAs (that’s Call to Action buttons) and your customers will be able to reach you — anytime. If your business offers services, your website can offer online booking. Basically, your online presence makes sure you don’t lose customers.
Final Takeaway: YES, your business needs to have a website. And the good news is it’s easy and fun to create one! Here is a comprehensive guide to building your website yourself.