How to Promote Your Website Using Facebook
Facebook is the world’s most popular social network with approximately 2.85 billion monthly active users. This makes it a force to be reckoned and leveraged with for your marketing purposes. But it’s not enough to engage potential customers on Facebook – you need to drive them to your website, where it’s much easier to turn them into paying customers. Here are 5 ways to promote your website using Facebook.
1. Start a Business Page
A business page is your “storefront” on Facebook. It’s important to make it as detailed as possible, with good-quality images and info about your business such as an address, phone number, website, opening hour service and products to your business page. Videos are also an engaging medium that Facebook promotes in its users’ feeds, so if you can create a few low-budget videos these could be a good addition to your business page.
Once you’ve started your Facebook business page you need to use it to engage and communicate with your customers if you want to eventually drive them to your website. And this is our next tip:
- Create Great Content
It might be a cliché but it’s still true: content is king. The best way to engage your Facebook followers and eventually drive them to your website is to create high-value, interesting content that they would want to consume.
These can be images or videos but also written content, such as expert advice, news or humoristic content related to your industry. For example, if you’re an accounting firm and the HMRC have recently issued a new piece of regulation on tax reporting, you can write a blog post about it on your website.
In this blog post, you can explain what these new rules mean and how your customers can follow them. You can then post a link to this blog post on your Facebook page in order to drive interested readers to your website.
By having informative and relevant blogposts, customers will start to see you as an authority on all tax-related issues and will be more likely to seek your services on your website.
3. Take an Active Part in Facebook Groups or Start Your Own
Facebook has been seriously promoting its communities, commonly known as Facebook Groups, in the last couple of years. Content from groups are then usually featured prominently in users’ feeds and it’s also likely that users would get notifications about new posts in the groups they’ve joined. This gives high visibility to groups and their content, making them an effective marketing channel.
The best course of action is to join groups that already exist and become an active participant. For example, if you’re an electrician and there is a group where people are asking questions about the maintenance of their electronic devices, you can answer those questions and offer your expertise. If people find your advice valuable, they will go on your Facebook page and from there, to your website to hire you to repair their electronic devices.
Another way to go is by starting your own group. For example, if you repair cars you can start a group for vintage car enthusiasts and share your best practices for restoring them. When people start coming to your Facebook group for advice on vintage cars they are more likely to go on your website and hire your car repair services. You will find more info on starting and managing a Facebook group here.
- Post Promotions and Special Offers
This is a widely-known and time-tested wisdom: discounts and promotions attract customers. It’s proven that posts with special discount codes and Facebook-only sales are a great way to promote your website using Facebook.
More than just posting promotions, it’s about making them exclusive to your Facebook followers. This fosters a sense of uniqueness and urgency that could be effective in driving customers to your website so they can use their discount codes and buy from you.
- Enable Reviews
Reviews are a valuable tool for driving new business and Facebook is just the place to capitalise on this marketing channel. Reviews add to the credibility of a business and encourage new customers to “take a chance” on a business they’re not yet familiar with.
You can ask customers to review your business on Facebook by adding a line in your emails, messages or simply reaching out face to face. Your happy customers will relish the opportunity to support their favourite business.
All your reviews are visible on Facebook next to your opening hours, address and website. By accumulating a wealth of positive reviews, you will be actively encouraging new customers to go on your website and buy from you.
for your business
(not anybody else’s)