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Marketing Solutions for 2022: Two-Week Marketing Boost

Marketing Solutions for 2022: Two-Week Marketing Boost

Marketing

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Marketing Solutions for 2022

New year, new you! Ready to start 2022 on a high, bringing new levels of customer engagement and retention to your business? In this six-part blog series we’ll be looking at things you can do to spruce up your strategy and boost your marketing solutions for the new year, no matter how much (or how little) time you have available to devote to them.  

We’ll look at strategies for two-week, one-month, six-week, three-month, six-month and twelve-month periods – everything you need to bring your business next-level growth opportunities in the new year.

Two-Week Marketing Boost

Even if you have big ideas and high hopes for your marketing plans in the new year, sometimes the time constraints for SMBs mean you’re limited with how much you can really maximise your impact. But worry not! Here at 12Handz we have the perfect marketing strategy for any time period, starting with windows as short as just two weeks.  

Of course, certain marketing activities do require a longer-term investment, but there’s still plenty you can do within a shorter time period. Even in just a fortnight, you can find plenty of simple, yet effective, ways to boost your marketing efforts and reach a wider audience of potential customers.

Set Targets

It’s incredibly important to identify your short-term goals at this point: what are you hoping to achieve with your marketing efforts? Is the aim to solidify your brand messaging, or widen your reach to a larger network of customers? You need to set out a clear plan of your aims for the upcoming fortnight – not only what they are, but how you will both achieve and measure them.

Do Your Research

One thing you really need to do during this early period is gain an understanding of your market and competitors. In order to sell, every SMB first needs to listen – identify what your customers need, what your competitors are already offering them and how you can ensure your business stands out from the rest. Competitor analysis, customer research and client feedback is crucial at this stage.  

Build An Online Presence

It’s time to make sure that you have a solid space online promoting your business and offering a way for customers to reach you. Do you already have a Facebook and Instagram page? What about a dedicated website? These tools are essential for your business to be taken seriously and regarded as a trustworthy, reliable option. If you don’t have a website, don’t worry because 12Handz is here to guide you in building a great looking web presence.  

Help Customers to Find You

Once you have set up your website and social media pages, it’s time to make sure they are getting noticed and not just falling into an internet black hole! Set up organic methods for your customers to find you, such as a Google My Business page, as well as increasing activity on your social media pages. Start scheduling regular content releases and encourage your existing customers to post reviews of your services.  

Know Your Social Media Options

Even within a limited time frame, there are plenty of opportunities for using social media to boost your business and raise your customer outreach. You don’t need a lengthy or big-budget ad campaign – even just a short-term content boost on Facebook or Instagram can see your page getting more hits.

Offer Incentives

When you are first trying to get your business noticed online and attract new customers, it’s a great idea to run short-term promotions, such as a two-week discount voucher or a limited-offer reduced price. You can tie these into upcoming events or seasonal trends, such as holidays or nationwide news headlines.

At a Glance – Your 12Handz 2-Week Marketing Calendar


Week 1
Monday Set targets: what are your main business goals? How will you achieve them? How will you measure them?
Tuesday Competitor analysis: find out what is already in the market, and how your business can stand out
Wednesday Customer research/client feedback: pin down exactly what your customers are looking for and how you can deliver it better than anyone else
Thursday Set up a company website
Friday Set up a Facebook and Instagram page
Week 2
Monday Set up a Google My Business page
Tuesday Start scheduling regular content releases – plan in advance what you will post on social media and when
Wednesday Ask your existing customers to post reviews
Thursday Create boosted posts on Facebook and Instagram
Friday Schedule short-term promotions and temporary discounts

While kicking off your initial marketing efforts, it’s super important to remember that this is not an all-or-nothing kind of strategy. Even if it’s only a two-week period, a structured plan for your customer outreach is not only important, but actually can be incredibly helpful for your business in these early days. It’s also a fantastic learning curve – as you continue with short-term boosts and ideas, you can gain an understanding of which ones work better and can be later developed into longer campaigns.  

Feeling excited about these upcoming plans, but also a little daunted? Don't worry – 12Handz has everything you need to set you on the right path for taking your marketing to the next level. We’ll provide you with a free marketing plan tailor-made for your business, and hands-on assistance every step of the way. Check us out – and read tomorrow’s installment for upping your marketing game in the pivotal four-week period!

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Marketing built
For your business

(not anybody else’s)

Get Your
Marketing Plan