The Essentials for Writing the Perfect Automotive Blog
So, you’ve got your business set up online, with a shiny new website and some fully functioning social media pages. That’s great! But you know what we’re about to say – this is only the beginning.
The next step in building your online presence and ensuring potential customers see you as the ultimate auto authority above all else is to write a fantastic, interesting, eye-catching and informative blog.
Don’t know what to write about, or even where to start? No worries! We have put together the definitive list of blog essentials when branching your business out online.
Write What You Know
Starting out writing a blog from scratch can feel daunting. You may feel that you have no idea what to write about. Don’t worry, it's just doing what you under the new already do on a day-to-day basis – sharing essential info with your customers, on topics and subjects that you know better than anyone else.
What was the last piece of advice you gave to a customer that you, with your expert knowledge, taught them for the first time? Think of all the key bits of auto info that are second nature to you, but completely new to most car owners. Then just write about it and tell them what they need to know. Your customers will appreciate the info and see you as a trusted authority on the auto industry.
Hit the Headlines
The next thing you need to think about when writing your blog is a brilliant and eye-catching headline. Even if you pick the most fascinating topic, one that you know your customers would truly be interested in and enjoy learning about, if you don’t reel them in with a snappy title then they are simply not that likely to click on your link and bother reading the whole article.
Think up some snappy puns, some alliterative titles, anything to make your headline really stand out and grab the attention of potential readers. In today’s internet age, attention spans are lower than ever before, so you’ve really got to put the work in to catch people’s interest.
Make a Splash
Once you’ve got the perfect headline, it’s important to begin your blog with an engaging and interesting intro. Tell readers exactly what they can expect to learn from this article, why it’s interesting to them and how they can benefit from it.
Some readers might not even have heard of the topic you’re discussing, so it’s up to your intro to convince them that it’s relevant to them and worth reading.
Wrap it Up
So now you’ve finished your article and shared your call knowledge with the world. Great! But don’t stop there – it’s so important to wrap up your blog post with a concluding paragraph. Tell readers in a nutshell what they have just learned, and most importantly – remind them why you’re the best person to help them with this, and any other issues.
Overwhelmed? Don’t be – 12Handz has how-to guides for this, and any other aspect of online marketing, at your fingertips. We champion SMBs with our bespoke, tailor-made marketing plans – all for free. Check us out now for more info.
for your business
(not anybody else’s)