Top Marketing Tips for Electricians for 2022

What will 2022 bring for your business? Are you ready for new challenges, new questions and – most importantly – new opportunities?

One of the biggest steps you can take to grow your business in the upcoming year is to look at expanding your digital marketing efforts. Whether you’re a seasoned pro, or dipping your toes into the world of digital marketing for the first time ever, we at 12Handz have put together the top tips for bringing your business to the next level for 2022.  

The Perfect Website

One of the most essential parts of setting up an online presence is to launch your own website. Many electricians don’t feel like they need a website. Isn’t word of mouth the most important way to find more customers? But the truth is, more and more people are turning to the internet to find electrical contractors, and if you’re not there, you are missing out on loads of potential customers.

Staying Social

As well as launching a smashing website, it’s really important to make sure you have fully functioning social media pages that grab peoples attention. We’re talking setting up profiles on Facebook, Instagram, LinkedIn and many others. Already got these profiles up and running? Great – now’s the time to add more content and think about posting regularly. And if you don’t have any at all, start creating them now.  

Search and Find

Of course, if you have the best website in the world, or the most brilliant and interesting social media pages, it won’t mean anything if people searching for you on the web can’t actually find you. That’s why it is incredibly important to list yourself on public directories like Google and Yelp. It’s also the time to look at your SEO and make sure you have the right keywords to direct potential customers to your business.  

Post Content Regularly

Ready to start the new year with a bang? That’s great – but make sure you let your customers know! This is the perfect time to start launching some regular content – maybe a sequence of scheduled Facebook posts, a blog miniseries or an email newsletter. Start the new year as you mean to go on – and tell your customers that you have plenty more content to come throughout the year.

Stay Up to Date

When you’re posting regular updates for your customers, don’t just focus on electrical issues. Take a look at the world around you – how is the current situation going to affect your business? What adaptations will you need to make for things like weather conditions, COVID variants or industry changes? Show your customers you understand all these things – that you are not only a great source for reliable updates, but you also provide trustworthy, practical advice and solutions.

Here are just a few ways that, with the right attitude and digital marketing approach, you can make 2022 the biggest year yet for your SMB. It’s exciting, but maybe a bit overwhelming? Don't worry – you don’t have to do it alone. With 12Handz’ free marketing plan, tailor-made to your business, you work at boosting your business success at your own pace. And we’ll be there to help, every step of the way.  

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