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What is email marketing

What is email marketing

Email Marketing

|

Reading time icon

5

min read

What is e-mail marketing?

Everythinga business needs to know about e-mail marketing

Planning your marketing strategy can seemoverwhelming when you begin. With so many channels and directions to choosefrom you need to be sure that your marketing plan is not only effective inreaching the right customer but that it’s also cost effective. Simply put,e-mail marketing is the communication via e-mail with customers who are signedup to your database. It is one of the most effective ways to boost a relationshipbetween a business and consumer as in order to be on your database, a consumermust be interested in your service or product.

 

E-mail marketing is also one of the mostcost-effective ways to drive traffic to your site, or social media channels,and allows you to reach customers in a targeted, friendly manner. In 2015 theUK Direct Marketing Association discovered that for every $1 spent an email has an average return oninvestment (ROI) of $38[MG2] [MG3] .When you consider how easy it can be to send an e-mail to your database, andthe cost of sending them, it makes sense that e-mail marketing is one of thedominant channels in any business when it comes to driving engagement, salesand profit.

 

Why e-mail marketing works

In 2019 60% of e-mails were opened on mobiledevices, which makes e-mail marketing one of the most powerful tools inengaging consumers with your brand. Most people check their e-mails first thingin the morning and last thing at night and thanks to modern technology we arenever without the internet and access to e-mail. E-mail marketing works so wellas it allows you to contact and engage your database at any time of the day,wherever they are. For this reason, marketing e-mails are usually short,image-led and always designed for mobile devices. The content of marketinge-mails can differ for each business and each e-mail send out, whether youchoose to add promotions, introduce new services or send out more lengthyinformative pieces.

 

How to create an e-mail newsletter

A marketing e-mail can be structured in manydifferent ways, from sending out specific promotions and offers, longereducation pieces about a business or offering information about servicesprovided. While the tone of voice and content of an e-mail can differ for eachbusiness and each e-mail send out, the make-up of a marketing e-mail is alwaysthe same. The first part of a marketing e-mail which is seen is the subjectline. A good e-mail subject line is around 60 characters long and captures therecipient’s attention, encouraging them to click through. Using a casual,conversational tone of voice is ideal for increasing e-mail open rates and willgenerally set the tone for the e-mail ahead.


While the subject line of an e-mail is short and snappy, there is a pre-headerwhich shows in the preview of an e-mail allowing you to add more context beforesomeone opens the e-mail. The body of a marketing e-mail differs depending onyour strategy and aim of each e-mail. From postcard-style imagery to morelengthy pieces of copy which are usually broken up by sub-headers, thepossibilities and styles of e-mail marketing allow you to tailor your customersexperience to your marketing strategy.

 

Boosting e-mail open rates and sales

However you choose to design and build youre-mails, there are multiple ways in which you can deliver an individualexperience. Before you make your e-mail marketing strategy it is important tounderstand your customer, who they are and how they want to be spoken to.Personalising e-mails by addressing the customer by name in the subject line isa proven way to increase engagement and brand confidence. You can also usee-mails to be slightly more aggressive in a sales manner by adding inpromotions. In a study taken out by Fluent it was found that promotionale-mails were 10% more effective in encouraging millennials to act than oldergenerations, and highly personalised e-mails reaped even bigger benefits.

 

From snappy copy to proven results, e-mail marketing is a great way for brands and businesses to communicate with customers. If you want to step up your e-mail marketing plan, 12Handz can help you to create an innovative, successful strategy which will add huge valueto your marketing plan and reap rewards for your business.

Marketing built
for your business

(not anybody else’s)

Get Your Marketing Plan
What is email marketing

What is email marketing

Email Marketing

|

5

min read

What is email marketing

Email Marketing

|

5

min read

What is e-mail marketing?

Everythinga business needs to know about e-mail marketing

Planning your marketing strategy can seemoverwhelming when you begin. With so many channels and directions to choosefrom you need to be sure that your marketing plan is not only effective inreaching the right customer but that it’s also cost effective. Simply put,e-mail marketing is the communication via e-mail with customers who are signedup to your database. It is one of the most effective ways to boost a relationshipbetween a business and consumer as in order to be on your database, a consumermust be interested in your service or product.

 

E-mail marketing is also one of the mostcost-effective ways to drive traffic to your site, or social media channels,and allows you to reach customers in a targeted, friendly manner. In 2015 theUK Direct Marketing Association discovered that for every $1 spent an email has an average return oninvestment (ROI) of $38[MG2] [MG3] .When you consider how easy it can be to send an e-mail to your database, andthe cost of sending them, it makes sense that e-mail marketing is one of thedominant channels in any business when it comes to driving engagement, salesand profit.

 

Why e-mail marketing works

In 2019 60% of e-mails were opened on mobiledevices, which makes e-mail marketing one of the most powerful tools inengaging consumers with your brand. Most people check their e-mails first thingin the morning and last thing at night and thanks to modern technology we arenever without the internet and access to e-mail. E-mail marketing works so wellas it allows you to contact and engage your database at any time of the day,wherever they are. For this reason, marketing e-mails are usually short,image-led and always designed for mobile devices. The content of marketinge-mails can differ for each business and each e-mail send out, whether youchoose to add promotions, introduce new services or send out more lengthyinformative pieces.

 

How to create an e-mail newsletter

A marketing e-mail can be structured in manydifferent ways, from sending out specific promotions and offers, longereducation pieces about a business or offering information about servicesprovided. While the tone of voice and content of an e-mail can differ for eachbusiness and each e-mail send out, the make-up of a marketing e-mail is alwaysthe same. The first part of a marketing e-mail which is seen is the subjectline. A good e-mail subject line is around 60 characters long and captures therecipient’s attention, encouraging them to click through. Using a casual,conversational tone of voice is ideal for increasing e-mail open rates and willgenerally set the tone for the e-mail ahead.


While the subject line of an e-mail is short and snappy, there is a pre-headerwhich shows in the preview of an e-mail allowing you to add more context beforesomeone opens the e-mail. The body of a marketing e-mail differs depending onyour strategy and aim of each e-mail. From postcard-style imagery to morelengthy pieces of copy which are usually broken up by sub-headers, thepossibilities and styles of e-mail marketing allow you to tailor your customersexperience to your marketing strategy.

 

Boosting e-mail open rates and sales

However you choose to design and build youre-mails, there are multiple ways in which you can deliver an individualexperience. Before you make your e-mail marketing strategy it is important tounderstand your customer, who they are and how they want to be spoken to.Personalising e-mails by addressing the customer by name in the subject line isa proven way to increase engagement and brand confidence. You can also usee-mails to be slightly more aggressive in a sales manner by adding inpromotions. In a study taken out by Fluent it was found that promotionale-mails were 10% more effective in encouraging millennials to act than oldergenerations, and highly personalised e-mails reaped even bigger benefits.

 

From snappy copy to proven results, e-mail marketing is a great way for brands and businesses to communicate with customers. If you want to step up your e-mail marketing plan, 12Handz can help you to create an innovative, successful strategy which will add huge valueto your marketing plan and reap rewards for your business.

Marketing built
For your business

(not anybody else’s)

Get Your Marketing Plan