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What is PPC?

What is PPC?



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PPC is a form of paid marketing that stands for Pay-per-click. Businesses use PPC as a form of online advertising to drive traffic to their website and encourage potential leads to perform a certain action. PPC is one of the most popular forms of online advertising as you only pay the publisher when the advert is clicked on, therefore when your site has been visited.  


What is PPC in digital marketing?

Running a PPC advertising campaign can be a very simple process. It works by businesses placing bids on keywords that are relevant to their advertising strategy. The amount you bid, quality of your advert and the competition for keywords you’re bidding on are the deciding factors as to where you are placed as an advertiser. The most common search engines that host PPC ads are Google and Microsoft, both of these have their own algorithm to determine who gets the top tier adverts and where they are placed. PPC is a great tool for small businesses as not only can you bid on keywords, but you can also put in place ‘negative keywords’. ‘Negative keywords’ are terms that you don’t want your PPC ads to be associated with which avoids irrelevant or waster traffic arriving at your site.  


How to use PPC?

PPC is incredibly easy to use, to start you only need a Google or Microsoft account (depending on which search engine you opt to advertise with). Once you have a campaign set up you can manage the entire process yourself. You can tailor-make your advertising campaigns by managing the target audience by gender, location and age as well as shipping or browsing habits. Financially it is also a very simple and transparent. You can easily set a daily budget, adjust it accordingly and compare multiple campaigns at a time to ensure you are spending your money wisely.  Finally, you will be able to use Google Analytics to see real-time results from your campaigns which delivers a huge amount of insight into the people who are clicking on your ads.   


PPC for business

PPC advertising is a great way for small businesses to reach relevant, interested potential leads and thus converting people more easily to paying customers. It is a way of delivering the right advert to the right person at the exact time they are searching for your product, therefore a user-friendly way to generate leads, sales and brand awareness. 

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