What Sections Does Your Electrical Business Website Need?
So you’ve decided to take the plunge into digital marketing and launch your own company website. That’s great news! You won’t believe how much of a difference it will make to your electrical business once potential customers have access to your online presence.
While you might be raring to go and get your website started, you probably have a few questions about what to include in your pages and why. 12Handz has put together the top ten features any electrical business website needs to truly spark customer interest.
Of course, every good website needs to make an attractive and appealing first impression. When visitors first land on your page, what do you want them to see? To welcome your customers, you can set up either a homepage or a landing page – or both.
The difference between the two is that both introduce your business briefly and welcome customers to your page, but a homepage also contains a navigation menu for the website, whereas a landing page contains mostly only visuals.
2. About Us
The next section you need to include is an introduction to your business. Explain exactly what you do and what you offer. This is also a place to highlight what makes your business stand out from the competition – do you pride yourself on attention to detail? Taking on a variety of electrical jobs from big to small? Are you faster, more efficient or friendlier than other electricians?
Don’t be shy – this is your chance to show your customers your business personality and what they can expect from their experience with you.
3. Meet the Team
In a “Meet the Team” section you can include head shots of each of your team members, followed by a little bit of information about each person. Be sure to include each staff member’s most relevant qualifications and their work history in the electrical biz, as well as a few more personal titbits like where they are from or what their favourite hobbies are. This not only builds an image of a professional and qualified team, but also a friendly group of real-life people with whom your customers can relate.
4. Service Menu
The next thing to include is a full list of the types of services you offer. Try to group the services into categories and types of needs so that potential customers will be able to find what they are looking for quickly and easily. You should also include explanations of each service – don’t forget that most people browsing your website won’t understand certain electrical terms or technical phrases that might be second nature to you.
5. Price List
After the service menu, you should include a full price list, being as transparent as possible about how much things cost. Don’t be vague or underestimate prices as this will cause you problems later and might lead to bad reviews on your public pages.
It’s important to show your customers you are upfront and honest about how much your services will cost them and what they can expect from the get-go.
The reason the price list should be included separately from the service menu is that the costs and explanations together can end up being a bit overwhelming for the customers to read in one go. It also leaves room on the price list for you to explain why some prices may change or be dependent on circumstance.
6. Get in Touch
The next section you should include is a list of ways that customers can contact you. You can add your business phone number and email, as well as any social media pages, such as Facebook and Instagram. You can also include a form for requesting quotes or asking questions – some people prefer to fill in their details in advance so you can get back to them, whereas others would rather discuss the whole thing with you in one go.
You should also make sure that your website has a place to showcase your best reviews and testimonials. You can include a widget from your Facebook or Google Business profiles, or you can lift your favourite quotes yourself and display them on a reviews page in an attractive and eye-catching design. Make sure to include the name and location of each reviewer, and maybe a note of what job you did for them.
8. Image Gallery
Another page you should include in your electrical business website is an image gallery of jobs you’ve done. This way people can get a good idea of your work and also know that you’re a real-life electrician business with proven results.
Get into the habit of taking before and after pictures of each job, so you can showcase the work you’ve done and the difference you’ve made to people’s homes. Include a line or two underneath explaining each image, but don’t add too much text – let the pictures speak for themselves.
As well as including all the relevant info about your own business, a website is also a great place for you to write about and share posts on anything and everything to do with the world of electricals.
Next time you have an interesting chat with a customer about changes in the industry or explaining something about wiring that they never understood before, think about writing it all down and sharing it with other potential customers in a blog post.
You can have a separate section on your website for blog posts and updates – not only does this make your page more interesting and engaging, but it helps customers see you as a real authority within the industry.
The final thing you should include on your website is a page of interesting or relevant links. You can add links to your social media pages, articles related to the industry or other electrical companies to this page – though avoid sharing links to competitors, obviously.
You can also link here electrical bodies who you have received accreditations from, to build even more of a professional image for your business.
for your business
(not anybody else’s)