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Why Does Your Business Need a Blog?

Why Does Your Business Need a Blog?

Drive Traffic


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As a small business, you have probably wondered whether you need a blog or not. After all, you already have a website and you’re probably using social media too. According to

research, more than 55 percent of marketers say they’ve gained new customers just by blogging. In the current climate of digital marketing, all businesses need a blog to gain new customers and keep existing ones engaged, and here’s why…


1.   To Share Updates About Your Business:

You’re probably already sharing content and updates across social media and e-mail marketing channels, but a blog will allow you to do this in a much more personal way. With a blog you can really let people inside your business and even take them behind the scenes. Making them feel part of your business is an excellent way to keep them close and engaged. 


Let’s say you own a cleaning business and you started using a new range of eco-friendly products. You can mention this on your website or post on your Facebook page, but a blog post can go into more detail about what these products are, why they’re important to use and the benefit they add to your business.  


2.   To Establish Trust and Authority

In order for your business to succeed you need to establish yourself as an authority in your field and there is no better way to do this than blogging. In a blog you can show your existing, and potential, clients that you’re top in your field and you know what you’re talking about. This can be done through educational articles or offering hints and practical tips to readers.


For instance, if you’re an accountant, you can post articles that answer questions you frequently hear from your clients, and explain different issues your clients might be worried or confused by. If you’re a plumber your blog could explain to your clients what maintenance they should do before winter. Whatever type of business you own, your blog is the place to let your clients know that they can trust you, and that you’re the go-to business in your particular field.  


3.   To Show your Business’s Personality

A blog is a great way to demonstrate what’s special and unique about your business and why people should come to you, rather than competitors. Lots of other businesses might do what you do, and offer similar services or products: but only your business has your specific personality and X factor. Your blog is the main stage in which you show off not only what you do, but who you are.


For example, no hair salon is just a hair salon — so if you own a hair salon for young hipsters, your blog content should reflect that. You could write about current hair trends that appeal to your audience or even go further than that and establish yourself in the community you’re targeting, by adding recommendations to cool new music or to cultural events in your area.  


4.   To Communicate with Your Customers

Building strong relationships with your customers will be invaluable in retaining existing customers and gaining new ones. Customers who feel a strong bond with your business won’t hesitate to recommend you to others or return again and again.

The comments section on your blog is an amazing tool for communicating with customers and letting them know they are valued. Answering questions will give your blog a sense of trust and reliability, as well as establishing yourself as an authority in your industry. The comment section of your blog is also a great place to receive feedback from your customers which is crucial for constantly improving your business. 


5.   To Get More Visibility

Each piece of content you create for your blog is an opportunity to get discovered online by more potential customers. By incorporating SEO (Search Engine Optimisation) in your blog you are giving yourself more chances to be discovered via Google and search engines, bringing new leads to your blog and website. Essentially, the more active you are on your blog, the more people will find you online and generate greater traffic to your website.


6.   To Increase your E-mail List

If your blog is interesting and relevant, people will trust that your e-mail content will be too. By adding a ‘sign up’ CTA on your blog for e-mail newsletters not only will you capture more data about your client base but you will be able to contact people with a more sales-focused push rather than the inspiring content on your website. This is an essential part of lead generation as it gives you the opportunity to turn an interested customer into a paying one.


7.   To Increase Your Social Media Presence

If you have great content on your blog you will have instant great content to share on social media. Posting blog posts to social channels not only keeps you relevant across social media but also gives readers an opportunity to like, share and comment. The more visibility you have across social media, the more potential leads you are likely to gain due to the significant amount of people using these channels daily.

If we’ve managed to convince you to start a blog but you’re not sure how to create one , rest assured that the tools available to you via 12Handz can make it a smooth and simple process for any size business.

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