Why Does Your Business Need a Blog?
BY Dana Kessler
As a small business, you have probably wondered whether youneed a blog or not. After all, youalready have a website and you’re probably using social media too. According toresearch, more than 55 percent of marketers say they’ve gained new customers just by blogging. Inthe current climate of digital marketing, all businesses need a blog to gainnew customers and keep existing ones engaged, and here’s why…
1. To Share Updates About Your Business:
You’re probably already sharing content and updates acrosssocial media and e-mail marketing channels, but a blog will allow you to dothis in a much more personal way. With a blog you can really let people insideyour business and even take them behind the scenes. Making them feel part ofyour business is an excellent way to keep them close and engaged.
Let’s say you own a cleaning business and you started usinga new range of eco-friendly products. You can mention this on your website orpost on your Facebook page, but a blog post can go into more detail about whatthese products are, why they’re important to use and the benefit they add toyour business.
2. To Establish Trust and Authority
In order for your business to succeed you need to establishyourself as an authority in your field and there is no better way to do thisthan blogging. In a blog you can show your existing, and potential, clientsthat you’re top in your field and you know what you’re talking about. This canbe done through educational articles or offering hints and practical tips toreaders.
For instance, if you’re an accountant, you can post articlesthat answer questions you frequently hear from your clients, and explaindifferent issues your clients might be worried or confused by. If you’re aplumber your blog could explain to your clients what maintenance they should dobefore winter. Whatever type of business you own, your blog is the placeto let your clients know that they can trust you, and that you’re the go-tobusiness in your particular field.
3. To Show your Business’s Personality
A blog is a great way to demonstrate what’s special andunique about your business and why people should come to you, rather thancompetitors. Lots of other businesses might do what you do, and offer similarservices or products: but only your business has your specific personality andX factor. Your blog is the main stage in which you show off not only what youdo, but who you are.
For example, no hair salon is just a hair salon — so if youown a hair salon for young hipsters, your blog content should reflect that. Youcould write about current hair trends that appeal to your audience or even gofurther than that and establish yourself in the community you’re targeting, byadding recommendations to cool new music or to cultural events in your area.
4. To Communicate with Your Customers
Building strong relationships with your customers will be invaluable in retaining existing customers andgaining new ones. Customers who feel a strong bond with your business won’thesitate to recommend you to others or return again and again.
The comments section on your blog is an amazing tool for communicatingwith customers and letting them know they are valued. Answering questions willgive your blog a sense of trust and reliability, as well as establishingyourself as an authority in your industry. The comment section of your blog isalso a great place to receive feedback from your customers which is crucial forconstantly improving your business.
5. To Get More Visibility
Each piece of content you create for your blog is anopportunity to get discovered online by more potential customers. By incorporating SEO (Search EngineOptimisation) in your blog you are giving yourself more chances to bediscovered via Google and search engines, bringing new leads to your blog andwebsite. Essentially, the more active you are on your blog, the more peoplewill find you online and generate greater traffic to your website.
6. To Increase your E-mail List
If your blog is interesting and relevant, people will trustthat your e-mail content will be too. By adding a ‘sign up’ CTA on your blogfor e-mail newsletters not only will you capture more data about your clientbase but you will be able to contact people with a more sales-focused push ratherthan the inspiring content on your website. This is an essential part of lead generation as it gives you the opportunity toturn an interested customer into a paying one.
7. To Increase Your Social Media Presence
If you have great content on your blog you will have instantgreat content to share on social media. Posting blog posts to social channelsnot only keeps you relevant across social media but also gives readers anopportunity to like, share and comment. The more visibility you have acrosssocial media, the more potential leads you are likely to gain due to thesignificant amount of people using these channels daily.
If we’ve managed to convince you to start a blog but you’renot sure howto create one , rest assured that the tools available to you via 12handz can make it a smooth and simple process for any sizebusiness.
for your business
(not anybody else’s)