Championing British SMBs

marketing 101

12Handz Guide to Must-Know Marketing (2022)

All the tips you need to grow your business today

FAQ Plus signSearch
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

PICK A TOPIC

Arrow
SEO
PPC Advertising on Facebook and Google
Website Conversion Optimisation
Website Design and Building
Listing Creation
Review Management
Social Profile Creation
Social Posting
Copywriting and Content Marketing
Email and Text Campaigns
Marketing Development
The Marketing Extras

Pick a topic

SEOSEO

SEO

Optimise for search engines and easily get found online

PPC Advertising on Facebook and GooglePPC Advertising on Facebook and Google

PPC Advertising on Facebook and Google

Facebook and Google Ads can do wonders for your business

Website Conversion OptimisationWebsite Conversion Optimisation

Website Conversion Optimisation

Attract new customers and engage your existing ones with a brand-specific website

Website Design and Building Website Design and Building

Website Design and Building

Optimise your website so that it converts new visitors into leads and paying clients

Listing Creation Listing Creation

Listing Creation

List your business on Google My Business, Yelp and other directories that are perfect for your industry

Review ManagementReview Management

Review Management

Encourage happy customers to review your business, manage your reviews and respond to them easily

Social Profile CreationSocial Profile Creation

Social Profile Creation

Create social profiles to connect with customers and attract new ones

Social PostingSocial Posting

Social Posting

Create quality content and post it at just the right time to encourage engagement

Copywriting and Content MarketingCopywriting and Content Marketing

Copywriting and Content Marketing

Create captivating copy, images and videos for your website, blog, emails and more

Email and Text CampaignsEmail and Text Campaigns

Email and Text Campaigns

Create effective email and text campaigns that are aligned with your marketing goals

Marketing DevelopmentMarketing Development

Marketing Development

You need a marketing strategy, plan and calendar to get the most out of your marketing

The Marketing ExtrasThe Marketing Extras

The Marketing Extras

All the little extras your online marketing must have

Give Your Instagram Bio Some Thought

Give Your Instagram Bio Some Thought

Social Profile Creation

It might be your best-spent 5 minutes this week. Your Instagram bio can increase your sales and appointments. All you have to do is make sure it includes all the details below:

1. The name of your business.


2. What you do.


3. Who it’s for.


4. Your contact information (address, phone number).


5. A link to your website, shop or online booking.


Ready to go the extra mile? Try saying what makes you better in just a few words. Try things like “family owned”, “doing this for 30 years”, “ethically grown”, “voted most popular” or any other fact that explains why you’re so special.

Link Your Instagram Account to Your Website

Link Your Instagram Account to Your Website

Social Profile Creation

It’s super easy and it will get more customers to visit your website and your online shop or your booking system. Instagram lets you place only one link on your account, in the bio section. So take advantage of it.

Here’s how.

Make Sure Your Service Menu Is Clear and Simple

Make Sure Your Service Menu Is Clear and Simple

Website Conversion Optimisation

You know how it feels when you’re at a restaurant and all the dishes have fancy names that you just don’t get, right? It just makes you want to leave! So while it’s cool to give your services unique names that relate to your brand, it’s even better to add a straightforward description next to each one. Help customers understand what they’re getting and build trust.  

To do this, make time to go over your menu, and add an explanation next to each service. When you’re done, let a friend who is less familiar with your business go over it and confirm that it’s easily understood.

Update Your Service Menu

Update Your Service Menu

Website Conversion Optimisation

Your service menu needs to reflect exactly what you’re offering. There is nothing more frustrating for a customer than finding out that a service they picked from the list is no longer available or finding out that something costs more than they expected.  

Go over your service menu and check if anything is missing or if it has items that aren’t available anymore. Also check if any details or prices need to be updated. Make a note of all changes and then make sure you change them everywhere: on your website, Facebook page, leaflets and social.

Start a Last Minute Special

Start a Last Minute Special

The Marketing Extras

A Last Minute Special will encourage your clients not to hesitate to try getting a last minute appointment. Let all your customers know that if they ask for a last minute appointment and you happen to have a free slot during the day, they’ll get a small discount. Advertise this new special in your newsletter, social media, website etc. You can also send your customers a text message about this and inform them when they come in.

Make Sure Your Opening Hours Are Updated

Make Sure Your Opening Hours Are Updated

The Marketing Extras

This is crucial to ensure you don’t end up with disappointed or angry customers. Is there anything more annoying than showing up at a place when it’s supposedly open, only to find out that it’s closed? Go to your website, your Facebook page and your Google My Business listing, and update your opening hours.

Offer a Bring a Friend Deal

Offer a Bring a Friend Deal

The Marketing Extras

A great and easy way to boost your business is to give your clients an incentive to bring their friends and family with them. You can reward the client who brought in a friend with a discount. You can even offer a discount to the friend as well, for their first visit. If the experience is good, chances are you’ve gained a new paying customer.  

Make sure to communicate your new Bring a Friend Deal any way you can: Tell your customers about it at the end of their visit, post it on social media, and let your clients know by text or email.

Add a Book Now Button to Your Facebook Page

Add a Book Now Button to Your Facebook Page

Social Profile Creation

If you have a Facebook page you can easily add a Book Now call-to-action button to drive traffic to your website and to increase your chance of turning your Facebook followers into paying customers.  

You can also manage your appointments and show your available appointments on Facebook, Here’s how to do all that.

Do a Live Video Q&A

Do a Live  Video Q&A

Social Posting

You can do this even if you don’t have any previous experience talking in front of a camera. How? Because you have the expertise. You can choose to answer questions you frequently get asked in your business. Or you can encourage people to send questions on social media. An easy option is to choose a topic to talk about and answer a few questions on that topic. Whichever you choose, all you need to do is put your phone in front of you and talk directly to the camera, or have a team member help you and hold up the phone. Once you’re ready, just go live on Facebook or on Instagram. Don’t worry about messing up, just give it a go. We promise it gets easier with time!

Do a Live Video Product Review

Do a Live Video Product Review

Social Posting

Research shows that 82% of people prefer live video from a brand rather than standard social media posts. Combine that with the fact that your business uses/sells certain products, which you can review and recommend, and you get video marketing gold.  

Choose a few products from the range you use/sell. You can turn on your phone video and film yourself discussing the benefits of each product, while showing them to the camera, and broadcasting this live on social media. Or you could do an actual product demo and film yourself using a product, while explaining what you’re doing, and broadcasting this live. Either way, talk about why you love a certain product and why you chose it. Be informative, but avoid being too salesy. You want to educate, not sell.

12Handz Logo Red

Sign Up to UNLOCK untapped
SMB marketing know-how today!

Do marketing that's right for your business (Not anybody else's)

By clicking sign me up, you agree to the Terms and Conditions and acknowledge our Privacy Policy.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.