Championing British SMBs

marketing 101

12Handz Guide to Must-Know Marketing (2022)

All the tips you need to grow your business today

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SEO
PPC Advertising on Facebook and Google
Website Conversion Optimisation
Website Design and Building
Listing Creation
Review Management
Social Profile Creation
Social Posting
Copywriting and Content Marketing
Email and Text Campaigns
Marketing Development
The Marketing Extras

Pick a topic

SEOSEO

SEO

Optimise for search engines and easily get found online

PPC Advertising on Facebook and GooglePPC Advertising on Facebook and Google

PPC Advertising on Facebook and Google

Facebook and Google Ads can do wonders for your business

Website Conversion OptimisationWebsite Conversion Optimisation

Website Conversion Optimisation

Attract new customers and engage your existing ones with a brand-specific website

Website Design and Building Website Design and Building

Website Design and Building

Optimise your website so that it converts new visitors into leads and paying clients

Listing Creation Listing Creation

Listing Creation

List your business on Google My Business, Yelp and other directories that are perfect for your industry

Review ManagementReview Management

Review Management

Encourage happy customers to review your business, manage your reviews and respond to them easily

Social Profile CreationSocial Profile Creation

Social Profile Creation

Create social profiles to connect with customers and attract new ones

Social PostingSocial Posting

Social Posting

Create quality content and post it at just the right time to encourage engagement

Copywriting and Content MarketingCopywriting and Content Marketing

Copywriting and Content Marketing

Create captivating copy, images and videos for your website, blog, emails and more

Email and Text CampaignsEmail and Text Campaigns

Email and Text Campaigns

Create effective email and text campaigns that are aligned with your marketing goals

Marketing DevelopmentMarketing Development

Marketing Development

You need a marketing strategy, plan and calendar to get the most out of your marketing

The Marketing ExtrasThe Marketing Extras

The Marketing Extras

All the little extras your online marketing must have

Create a Feedback Questionnaire for Your Clients

Create a Feedback Questionnaire for Your Clients

Email and Text Campaigns

Many people don’t feel comfortable giving you feedback face-to-face, so give them an easy anonymous option to tell you exactly what they think about your business. Create an anonymous questionnaire on a survey platform. Here is a list of some of the best online survey and questionnaire tools.  

Then, automate a text message or email to send to your clients after each appointment (there are plenty of tools for that too). Thank them for coming in and ask for their feedback with a link to your survey. Let them know it's anonymous so they don't hesitate to answer it.

Ask Customers to Review You on Facebook and GMB

Ask Customers  to Review You  on Facebook and GMB

Review Management

Customer reviews are extremely beneficial to your business. 82% of consumers read reviews about local businesses. And did you know that customer reviews are also really good for your SEO? So, ask happy customers for reviews and do it right after they’ve received great service from you. You can also ask them by text, phone or email after they’ve left. Make it as easy as possible for them: provide them with a link – and emphasise how easy it is.

Start a Monthly Special

Start a  Monthly  Special

The Marketing Extras

A monthly special attracts customers who are looking for that service in particular and it also makes customers who haven't thought of getting that service curious and maybe want to try it. If they like it, they’ll continue getting it in the future.  

At the beginning of each month decide on one service that will be discounted that month, and advertise it on all your channels: in your business, on social media, your website, newsletter etc.

Send Appointment Reminders

Send Appointment Reminders

Email and Text Campaigns

Sometimes clients make an appointment with you and then forget to show up – so remind them! You will reduce last minute cancellations and no-shows and save money. You can automatically send appointment reminders via text or email.

Offer a Bounce Back Voucher

Offer a Bounce Back Voucher

The Marketing Extras

A great bounce back promotion gives your customers an incentive to return. After paying for a service or making a purchase, offer your clients a bounce back voucher that is tempting and valuable. It could be a substantial discount, a free service or something exclusive or available only for a limited time.  

Be creative and remember that the offer you’re giving via your voucher needs to be attractive enough to guarantee a high bounce back rate.

Ask Your Customers If They Need Additional Services Which You Aren’t Currently Providing

Ask Your Customers If They Need Additional Services Which You Aren’t Currently Providing

Email and Text Campaigns

Consumers are really influenced by positive personal experiences with a business, and what personal experience could be more positive than feeling that a business you frequent cares about your wants and needs. This is also the perfect way to find out which services you are lacking and can maybe add.  

The best way to do this is in person: Talk to your customers when they come in. You could also ask them by email, phone or text. Make a list of all requests, check which ones are the most commonly mentioned and see what you can add.

Make Sure You’re on Google My Business

Make Sure You’re on Google My Business

Listing Creation

Since 82% of people go on Google to find local information, GMB is where your business needs to be. There is a good chance your business listing already exists on Google My Business. To check, you need to go to https://www.google.com/business/ and click on Manage Now. In the next screen you can either claim an existing listing or create a new one. It’s important not to create a duplicate listing because that can damage your ranking on Google. Before creating a new listing, make sure you don’t already have one. Once you’ve created or claimed your listing, you will be asked to verify it by mail, via a postcard sent to your business address within 14 days.

Reply to Reviews on Google My Business and Yelp

Reply to Reviews on Google My Business and Yelp

Review Management

A massive 93% of consumers say online reviews impact their purchasing decisions. So, if you are on GMB or Yelp, you need to manage your reviews. Reply to all your reviews on GMB and Yelp, both the good and the bad. 45 percent of consumers say they’re more likely to visit a business that responds to negative reviews. And replying to the good ones is showing people you care about all customers, not just the complaining ones.  

When dealing with negative reviews, respond as quickly as possible. Adopt a respectful and professional tone, offering empathy. However, trying to resolve the matter online isn’t advisable, so in your comment, try to take the issue offline (and make sure you do resolve it).

Add Photos to Your Google My Business Listing

Add Photos to Your Google My Business Listing

Listing Creation

According to Google, listings with photos receive 42% more requests for driving directions and 35% more clicks than those without ones. If your GMB listing doesn’t have photos yet – make sure to add them. Pick some photos from your business that fit your brand. Whether your brand is young, fun, elegant, luxurious, organic or anything else – choose photos that include elements that define it. Photos should also show smiling staff and present your best work. Photos of happy customers also work wonders. Just don’t forget to ask your customers' permission before using photos of them. Read more about driving clients to your business using Google My Business.

Start a Social Media Competition

Start a Social Media Competition

Social Posting

When you run a social media giveaway you can ask people to like or follow you to enter the contest. This will increase your following. Plus, the buzz around your giveaway will bring you more visibility. 1. Decide which social media platform you want to use. Note that each platform has specific rules for contests that you must adhere to – carefully check what they are. 2. Decide how people can enter your contest – by liking your page? By sharing your post? By tagging a friend? 3. Decide what you’re giving away. 4. Announce it on your chosen social media platform and promote it on other channels as well. Don’t forget to announce your prizes and the length of your contest. 5. In the end, announce the winner, give them the prize, and publicise on it on social media.

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