Create a WhatsApp Broadcast List
WhatsApp is the most popular messaging app in the UK, which makes it a great platform for text marketing. What is a WhatsApp Broadcast List? It’s A feature that conveniently allows you to group customers into lists and send each group, or all groups that you have created, the same message all at once.
This is how you can create a WhatsApp broadcast list and use it for marketing:
- Getting started with WhatsApp Business
To use WhatsApp for marketing, you will need to download WhatsApp Business:
a) Go to the app store on your smartphone and download WhatsApp Business. If you have an existing WhatsApp Messenger account, you can easily migrate your account, including chat history and media, to a new WhatsApp Business account.
If you’re starting a new WhatsApp Business account, follow the next steps:
b) Read the WhatsApp Business Terms of Service, then tap Agree and Continue to accept the terms.
c) Enter your phone number in international phone number format. Tap Done or Next, then tap Ok to receive your 6-digit registration code via SMS or phone call. To complete registration, enter your 6-digit code.
d) Allow access to contacts and photos: Contacts can be added to the WhatsApp Business app from your phone’s address book. You can also allow access to your phone’s photos, videos, and files.
e) Create an account: Fill out your business name, select a business category, and choose a profile picture.
f) Build your business profile: Tap EXPLORE > Business profile. Here, you can add important business information like your business address, description, hours, and more
- Creating a WhatsApp Broadcast List
A WhatsApp Broadcast List lets you send a message to multiple contacts at once, without revealing the other contacts to the recipients of the message. You can create as many Broadcast Lists as you like. However, there is a limit of 256 contacts for each list. This is how you can create a Broadcast List:
a) On iPhone, tap Broadcast Lists. On Android, tap More Options.
b) On iPhone, tap New List. On Android, tap New Broadcast.
c) Select the contacts you want to add to your WhatsApp Broadcast List by tapping the circles next to their names on the Recipients screen. If you have yet to add contacts to WhatsApp, do that first.
d) Tap Create on the Recipients screen to generate a Broadcast List containing the names of the people you selected.
e) Type your first message in the screen that opens. If you’re not ready to send a message yet, tap the back button to return to the Recipients page to create a new list or edit the one you just made.
f) You can name your lists (such as “Leads” or “Customers”) and change that name later on, if needed.
- Basic guidelines for WhatsApp Marketing
a) Make sure to get permission to send messages
This is true for email as well, but it’s especially important for WhatsApp campaigns: make sure to get permission before sending texts to customers.
When customers first get in touch with you and leave their details, you can include a checkbox for those who are interested in marketing messages. If you’re not sure whether customers are interested in getting texts, just ask them. That’s called an opt-in campaign. You can message or email them and ask them to confirm if they want to receive your messages.
b) Offer them to unsubscribe if they want to
Even if customers have given their permission to get texts from you, they can still change their minds. So it’s important to offer them a way out, or the option to unsubscribe. Add a line to your messages asking them to reply “unsubscribe” if they’re no longer interested in your messages.
c) Be selective about what you send
Don’t send a message for every email you send. While you would use email for updates, such as a new website or a new product, only use WhatsApp for very big news or exciting promotions and special offers.
d) Create a message that’s to the point but engaging
Your message needs to be succinct and easy to understand – but also engaging. Avoid sending long messages that will require customers to expand them and only resort to these kinds of messages in rare circumstances.
Pick a sentence or two that will drive your customer to your website or will encourage them to take the action you want, such as “Download discount voucher here” or “Sign up for contest to win £100-worth of products”. Write a sentence or two to precede this call to action, such as “We have a new location, and we’re launching a contest to celebrate it”.
Go for short, engaging sentences that will entice the customer to go on reading your message.
e) Use images and videos
One of the great things about WhatsApp marketing, as opposed to SMS marketing, is that you can use photos and videos in your messages. These are excellent ways of engaging with customers, so take advantage of them.
When giving an update about a new product or service, you can always do so with a photo or even a video demonstration of the product or service. Try limiting your videos to one minute, so that customers remain engaged until the end of the video, and not lose interest in the middle.
f) Pick an appropriate time to send your message
Getting notifications from a business at 7am or on a Friday night is likely to annoy your customers, not engage them.
Make sure to time your message between 8 am to approximately 9 pm. If you’re trying to drive customers to your business, and you know they usually visit it at a specific time, such as 6 pm, you can time your messages so customers get them when they’re free and ready to shop.