How to set up a Business Facebook page

Love it, loathe it, or somewhere-in between-it, there’s certainly no escaping it! There’s also no denying the fact that Facebook is a small business goldmine! Facebook’s free services (including the all-important Facebook Business Page), offer a powerful way to market your business and drive traffic to your website. With 45 million Facebook users in the UK alone - if you’re not on Facebook, you’re shutting the door on a hefty audience. It’s a no-brainer! So, let’s get you set up straight away – starting with your Business Page.

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1. What is a Facebook Business Page?

Your Business Page is a public Facebook account. Businesses use their pages to share contact information, content about products and services, promote offers and events, drive traffic to their websites and above all, engage with existing and would-be customers.

2. How to set up your Facebook Business Page

To sign up for a Facebook Business Page, you need to be logged in to your personal Facebook account. (This is an admin thing. Put simply, your Business Page needs an ‘administrator’ – and to be an administrator you need a personal Facebook account.) Of course, you can (and should!) use your Personal Page to promote your Business Page. But more about that later…   So, log in to your personal account and let’s create your Business Page.

3. Get set up

If you don’t have a personal Facebook account, start by creating one at www.facebook.com.
Once this is done, you can begin to create your business page. Like most Facebook tools, the template you’ll use is beautifully simple, and you’ll come across plenty of handy tips on how to complete the ‘Page name’, ‘Category’ and ‘Description’ fields (complete with character limits).
Best of all, you’ll see your page take shape as it’s happening. When you like what you see, just click ‘Create Page’.

4. Add images

It’s time to add a profile image and cover image for your Business Page.

Don’t underestimate the importance of your images - they’re likely to be the first thing a customer sees when searching for businesses like yours!  

They’ll also be what your customers see every time they interact with you on Facebook.  

Images play a big part in Facebook marketing (or any kind of marketing for that matter). A very big part.

So, what images should you use?  
Remember that the goal is recognition. If your brand is well known, it’s usually a smart choice to opt for your logo as your profile picture.
If you’re just starting out, choose an image that clearly shows what your business is about. (A selfie of you with your beloved puppy isn’t going to get the customers flooding through your doors, no matter how cute little Mr. Fluffy is!)
The size of your image matters, too. It needs to be 170x170 pixels. Once you’ve got the perfect picture just click "Add Profile Picture" to upload it.
The next image to choose is your cover image. This is the big ‘header’ image that’s displayed at the top of your page. Again, it’s a good idea to.
choose an image that captures the essence of your business, whether that’s your team, your signature product or an image that reflects your business vision or values.  Whatever image you choose as your cover picture, try to stick to the recommended size of 1640x856 pixels.
Once again, just click ‘Add Cover Photo’ and you’re all done!  Tip: Use the handy mobile view / desktop view icons in the top right-hand corner of your image.
Preview to check your images look just as good on phones and computers.

Happy? Click ‘Save’.

5. Add your Contact Details

Use the "About" section to add a link to your website, show your opening hours and provide your location (if it’s relevant to your business).

Use the About section to add a link to your website, show your opening hours and give your location if that’s relevant to your business. There’s a great tool called Set Your Page Up For Success (just scroll down on your Page view to find it) to help you add all this vital information.  

6. Add a “contact us” CTA button  

On your Page, click the blue "Add Button" and choose ‘Contact us’. Add the URL of your website’s home page to direct potential prospects there.

7. Add your Business Services and Products

Here’s where Yell comes in really handy! Yell has pre-populated service and product suggestions for your type of business, ready for you to add to your listing.

And there you have it – you’ve got the basics of a Facebook Business Page. Of course there’s plenty more you can (and definitely should) do to make the most of all the Facebook Business features. But right now we’re going to talk about your personal Facebook page.