How to Shoot and Post a Video to Facebook with Your Smartphone

Videos are a great way to engage your followers on Facebook. In fact, Facebook prioritises videos in its feed. This means that a video is more likely to appear and be prominent in a user’s news feed, over regular posts, such as an image or text. In addition, social media users love videos, and Facebook alone sees 32 billion video views per day. These are good reasons to invest some of your marketing time and effort into shooting a social video. Here is a beginner’s guide to creating social videos:

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1. Video length

The maximum length for a Facebook video is 45 minutes, but the best length is around 1:30 minutes. However, Facebook recommends users to focus on the time it takes to tell their story well, rather on the exact length of the video. This means, that if it takes you more or less than 1:30 minutes to deliver your message, that’s OK.  

The bottom line is it’s better to keep your videos concise, but that shouldn’t come at the expense of the content . If you have a longer video, consider creating several shorter videos instead, or a video series consisting of shorter videos.

2. Video sound

Make sure what you’re saying will also be audible to your audience. To do that, you can record a few seconds and then play it to yourself. If you can hear yourself well, without the use of headphones, then your video should also be audible to your Facebook followers.  

To be on the safe side, and just because many users watch video when commuting or on their mobile, generate captions for your video.  

3. Lighting

It’s important that your video isn’t too dark to be easy to watch. Again, you can shoot a few seconds in the location you chose and play it to yourself to see if the lighting is good enough. In addition, play close attention to the display while you’re shooting: if it looks dark or blurry on your display, that’s the way it would look to your users. Ideally, the sun or the lights should be behind your back when you’re holding the smartphone, not in front of your camera.  

4. Shoot vertically

This may sounds counter-intuitive, but videos shot vertically work better on mobile devices. So position your smartphone vertically to start shooting. It’s important to mention that if vertical shooting means leaving objects or speakers out of the frame, switch to horizontal shooting. Whatever you do, make sure all the speakers, objects and events you’re looking to shoot fit inside the frame.  

5. Make the first seconds count

People will decide if they should watch your video based on its first seconds. So rather than go into lengthy introductions, use those first seconds to explain what your viewers should be expecting from the video and why they should watch. You can always “set the scene” later and tell them where you are or who’s speaking.