How to Write a Day in the Life Article
A Day in the Life article can have a lot of value for your business. By sharing a day in your life with your customers and leads, you’ll be able to add a “human face” to your brand. It’s also an opportunity to generate trust, as you can write about meeting customers and business partners, demonstrating the strength of your business and the great service it provides. This is how you can write a Day in the Life article:
- Pick your messages
The first thing to determine is what kind of messages you want to convey to your customers and overall readers through the article. This will make it much easier to produce an article to fulfils the initial goals it was intended to meet.
Here are two example for key messages and how to convey them:
- If you’re looking to attract new customers, then your article needs to send out the message that you have a loyal clientele, who are thrilled to be your customers. You can achieve that by showing meetings with your customers.
- Another message you can send out is about being an established business, which has been around for years and has a great deal of experience and knowledge in its field. To convey that, you can show yourself, or an associate of your choosing, training a younger generation of employees who’ve joined your company.
Make a list of the goals and their corresponding message and use this list when planning your day.
- Plan ahead
Now that you have a list of message, you need to plan how to best illustrate them. Your article should be as authentic as possible and follow an actual day in your life, so plan ahead and schedule the meeting and events that will make good material for your article.
Make sure that:
- If you’re meeting clients, you need to ask their permission to take their picture and work it into your article. The same goes for any associates who would be featured in the article.
- Create a detailed schedule, with the contact information of all the people who you’ll be meeting and who will be featured in the article.
- Take notes during your day, that will it make it possible to write a full article when you have the time. Don’t expect yourself to remember every part of the day and what happened during it.
- Mix a casual tone of voice with a professional one
Your article will no doubt be read by your customers, leads, business partners and associates. While this calls for a professional tone of voice and content in your article, don’t shy away from combining a more light-hearted and casual content.
The goal is to be as authentic as possible, so make it a point to work some more casual and personal meetings and events into your day, such as:
- Having lunch
- Taking a coffee break
- Picking up children from school
- Volunteering or doing pro-bono work
These casual parts in your article will go a long way in engaging your readers and bringing them closer to your business, by showing the “human side” behind it.
- How to structure your article
Introduction: Start by telling about you and what you do. Here as well, try to mix the personal with the professional. Don’t just state your profession, or name of your company, or what you do. This is the place to share where you live, if you’re married, have children, tell a bit about hobbies, etc. The introduction needs to be engaging but not overly long, so try to have between 4 to 7 sentences in it.
- Before getting to work: Show your readers how you start your day. You can even start your article when you’re still at home, getting ready for your day. If you have some special and interesting morning rituals, such as a special kind of coffee or breakfast, this is the place to share them. Your drive to the office can also me made into something article-worthy, especially if it has nice views. Remember to take pictures and not just describe what you see.
- At the office/at a client’s: Once you’ve arrived at your destination, try and follow your usual routine. If you have office work, it’s OK to write something short about it. If it’s a team meeting you usually have every Monday at 10 am, then you can document it. If you’re meeting a client, that’s also good material for your article.
- Lunchtime: Your lunch break is a good way to add some more casual content to your article, after a morning that was undoubtedly full of meetings and work. You can share your favourite lunch place and even your favourite meal. That’s a great way to get to know you as a person.
- Afternoon: Here you can share some more work-related content, such as producing reports or designing new products or meeting suppliers and business partners. Your associates should also make an appearance in your article, with a line or two about who they are and what they do. This would demonstrate team work and sound relationships with your colleagues.
- After work: You can share your commute home from work or even picking up your children from school or kindergarten. You can even share which TV show you’re watching after you get home or another activity, such as meeting friends or family for dinner.
Summary: You can write a paragraph-long summary or go just for one sentence. Whichever way you choose to go, make sure to sum up your day: your achievement, your thoughts about it and even your plans for tomorrow or the rest of the week.
A day-in-the-life article should be engaging and interesting for your readers. To achieve that, make sure to take and use photos for every part of your day.
Your photos can be taken with a smartphone and don’t have to be professional, but make sure they’re clear and good enough to include in your article.
Here are some examples of the photos you can take:
- Photos with and of clients
- Photos with and of employees
- Your office, store or company
- Casual moments, such as a lunch break, coffee break, etc.