What is GDPR and Why Your Website Needs to Comply with It

What is the GDPR and the UK GDPR?

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What is the GDPR and the UK GDPR?

UK General Data Protection Regulation, or UK GDPR, is an online privacy regulation introduced in 2018, that protects the data of every Internet user inside the UK and by extension – of visitors to your website who are in the UK. The UK GDPR is essential identical to the EU GDPR, which applies to all websites processing data from people inside the EU.

Does it apply to your website?

The GDPR and UK GDPR apply to any website that processes its visitor’s data. Processing data means gathering visitors’ contact information through contact forms or by implementing web cookies. Cookies are implemented on website to track the visitor’s use of the website: which pages they’ve visited, the forms they filled on the website, past purchases, etc.

This means that if a customer buys products from your online store, cookies allow you to store that information and possibly offer him similar products the next time they visit your website. Website implement cookies also to find out how their website is performing: which are the most read pages, how much time users are spending on the website, whether they’re buying or booking services, etc.

So if your website does any of the above and is being visited by users coming in from the UK or the EU or both, it must comply with the GDPR and UK GDPR.  

Cookie consent

One of the key GDPR requirements is cookie consent. This means that the website has to make sure its users consent to the website activating its cookies and tracking their behavior on the website. This can be easily accomplished by adding a cookie consent banner, that alerts first-time visitors to the use of cookies and asks for their permission to activate those cookies. In addition, you need to create a document detailing what types of behavior your cookies are tracking and for which purpose.  

The cookie consent banner also needs to have an option not to consent to cookies, and you need to take into account that not all website visitors will be happy with having their information tracked. Either way, you website must comply with the UK GDPR and the GDPR by offering all its users the option to refuse the use of cookies for the duration of their visit to your website.