Email and text are two of the most common communication channels with your customers and great for marketing small businesses. These are effective ways to reach your customers and drive them to use your services. You can use email and text to retain your existing customers or try and get new paying customers, or both.
Understanding your goals
We will start by understanding your business’s goals and needs. Then we will suggest a campaign strategy to help you reach those goals. This strategy will lay out the content, the messaging and the tone of voice for each email and text. It will also detail the audience (leads, existing customers, etc.) to be targeted in each campaign.
Launching your email/text campaign
Once the strategy has been laid out, we will launch the campaign. We will write and design your email and text campaigns. We will also build a campaign flow that has the best chances of achieving your goals.
We will monitor your campaign and tweak it if we see low open rates or click-through rates. To make sure your campaign meets its goals, we will make necessary adjustments and track the results.
Campaign strategy
Campaign design
Goal setting
Analytics setup
Campaign setup
Performance review
Campaign copy
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