A marketing calendar is a list of events and days your business can use for special promotions or offers. It can also use them as opportunities to reach out to customers to highlight a service which is relevant to that specific time.
A marketing calendar has a double benefit:
(For example, if people are interested in a thorough house cleanup before the holidays, your cleaning business can leverage that and offer customers a special Christmas promotion for this service. Or if you own a plumbing business, you can offer a discount on winter pipe inspection before the cold months begin.)
Our first step would be to learn as much as possible about your business and your industry. Then we can start creating a list of events that will be most relevant to your target audience.
Those can be holidays, national days, or specific dates and periods of time when there is a higher demand for your services.
Each business requires a unique marketing calendar, and by the end of this process you will have a well-researched, personalised marketing calendar for your business.
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