Marketing Calendar  Creation
Use Holidays and Other Events to Grow Your Business

A marketing calendar is a list of events and days  your business can use for special promotions or offers. It can also use them as opportunities to reach out to customers to highlight a service which is relevant to that specific time. 

A marketing calendar has a double benefit:

1. It helps businesses bring order to their marketing efforts.
2. It allows a business to leverage different events to promote their business.

(For example, if people are interested in a thorough house cleanup before the holidays, your cleaning business can leverage that and offer customers a special Christmas promotion for this service. Or if you own a plumbing business, you can offer a discount on winter pipe inspection before the cold months begin.)